Start Smart with this Year’s Readiness Goals


2021 Goals: Family Safety.

Yep, last year sure was a doozy!

It was chock full of political chaos, racial strife, natural disasters like wildfires, storms, and of course a global pandemic that is still raging.

That’s why 2021 is the perfect time to set goals, plan for the unexpected, and lead your family towards a new level of safety with new gear, new hope, and new learnings.

Unfortunately, one study found that only about 8% of people actually achieve their New Year’s goals.

What’s more, another recent study asserted that right about NOW - this time in January - you may have already given up on your New Year’s resolutions. Is that true for you? To help combat this behavioral trend, here are...


1. Walk Like a Baby.

Not literally, but just take little baby steps toward your goals, one minute and moment at a time. Your efforts shouldn’t be on zooming from A to Z but rather forming everyday habits that move you from A to B and then B to C. This will help keep yourself focused on the immediate tasks at hand and not get overwhelmed by the entirety of your goal.

2. Keep It Real.

While it’s always good to visualize one’s ultimate aim, whether that’s a Lamborghini, a big house in Malibu, or becoming a Readiness Expert, it’s also good to eat less pie in the sky. No one says you’ve gotta have a bunker for the Apocalypse with a 10 year supply of food ready-to-go tomorrow. So what’s realistic?

Take water storage, for example. You might not have a month’s worth of water stored just yet, but being able to find clean water when you need it is a great start. LifeStraw’s got some awesome products, which allow you to filter water so that it’s safe to drink. It can be used both in an emergency or while camping and hiking. It’s also reusable which makes it a great addition to your starter Go Bag.

3. Have Fun.

Life should never be about guilt or fear-based motivation, including our goals. Focus on goals that will ultimately make you and your family feel better, laugh more, get healthier, and feel safer. If “life is like a box of chocolates,” then let’s create goals that let us actually enjoy the whole gosh darn thing while we have it. 

4. Be S.M.A.R.T.

Whether you’re still working towards them or you’ve already given up on them - before you let them go completely - just take some time to analyze your goals. Are they Specific, Measurable, Attainable, Relevant, and Time-bound?

Here’s an example of a goal to get your family safer in emergencies that uses the S.M.A.R.T. method.

“I will download the harbor app…

Measurable and Attainable:
“...and use it once a day for 1 minute so that I can move up my Readiness Level…

Relevant and Timebound:
“...because it will make me - and my whole family - feel good to be more prepared to face risks and natural disasters with confidence. I will reach the Readiness Expert level in the harbor app in exactly 1 year.”

To begin or track your readiness goals, download our glorious app here.

5. Dare to Never Compare.

It was Theodore Roosevelt who said, “Comparison is the thief of joy.”

We couldn’t agree more! At the end of the day, have some healthy self-love. You are where you are, not where someone else is. Don’t worry about keeping up with the Joneses; let the Joneses do whatever they need to do. Your family is perfect in its uniqueness. Celebrate that every single day.

No matter what: don’t worry, be ready.